Each year on April 22, people across the globe celebrate Earth Day. This is a perfect time to reflect on how our actions affect the world around us, from the materials we use, to where we shop, and what we buy.
Every day we can protect our planet by making smart, eco-friendly choices. One way is to support companies that make sustainability a priority, like James Hardie.
Choosing James Hardie’s range of exterior cladding solutions means selecting an eco-friendly exterior option, made from sustainable raw materials. Our fibre cement building products are made of sand, cellulose fibre, Portland cement, and water (which is recycled up to four times during the manufacturing process).
Fibre cement cladding is built to last, and durability is a hallmark of sustainable products. Our products not only require fewer resources for replacement, but also help reduce maintenance and repair costs, and better protect homes from severe weather and disasters.
In a recent article with Forbes, James Hardie CEO Dr. Jack Truong spoke about how the company’s products help homeowners create their dream home and fortify it in ways that other building materials cannot.
“We view affordability, sustainability, and that sense one wants so deeply in their home – of its beauty – as synergistic as opposed to mutually exclusive,” says Truong. “Our mission is in understanding unmet needs among people, and as people spend more time at home, those unmet needs change.”
We believe the durability of our products, longer life span compared to other building materials, and increased energy efficiency of structures when our products are applied, support cement cladding as the building material of choice.
James Hardie recognises a sustainable approach to its manufacturing process to reduce carbon emissions. This mitigates its environmental and climate impact across manufacturing operations and supply chain, through the most efficient use of energy and raw materials, and recovery of fibre cement by-product. Our manufacturing process enables us to partially recycle some of the fibre cement waste streams internally, which is used as a raw material substitute, relying less on virgin materials and lowering our carbon footprint. James Hardie fibre cement uses locally sourced, naturally sustainable plantation-grown pulp, containing no volatile organic compounds.
To support our Sustainability focus James Hardie delivers on transparent reporting, aiding designers, builders and homeowners to choose their products wisely. James Hardie’s Life Cycle Analysis (LCA) data and results are communicated in its Environmental Product Declaration (EPD) giving you complete transparency of its complete carbon footprint. Provision of such information via EPD offers one of the highest forms of environment declaration which is internationally recognised and verified according ISO 14025 and EN 15804 standards.
We make decisions every day that affect our environment, and today is the perfect day to re-evaluate our eco-friendly choices that can keep our air, land, and water clean. Over time, big things can happen with small changes and James Hardie is proud to help the industry build better homes, with less.
Happy Earth Day from James Hardie, a company that cares about conservation.