Tips to build your business. Part 1: Social Media for builders


Did you know that almost 8 in 10 people use social media every day? Social media is well past being a disruptor, it’s an extension of our everyday lives.

So, if marketing is all about communicating with customers when and where they are then social media is the perfect marketing tool for your building business.

But it’s crowded out there and building a social media profile can be daunting. What will make your business stand out? Why would a customer choose you for the reno they have spent years planning over the builder or building designer next door?

That’s why James Hardie have partnered with Neil Hipwell from Futureflip – one of Australia’s leading design builders – to create an expert series to help builders grow their businesses.

The first chapter of the four-part series looks at how to grow, build your business, engage with customers and generate new leads through social media.

In the series by James Hardie and Futureflip, Neil uses his experience from over a decade in the building trade to show how social media is perfect for showcasing builder skills and developing a pipeline of new customers and work. He confesses one of his biggest business regrets is not starting to market on social media earlier. Over 80% of Futureflip’s new business leads have engaged with their business profile on Instagram before getting in touch.

“One of the biggest challenges facing the building industry is the lack of knowledge on marketing and social media. It’s a totally different ballgame to traditional old school marketing and whatever you were taught at TAFE.” Neil Hipwell – Futureflip

The series is full of practical advice and tips for builders on how to use social media for their business. Starting with which social media platforms to use – James Hardie and Futureflip prefer Instagram because its focus on video and images best suits the showcasing of building work – the chapter also covers:

  • The importance of a business profile
  • How to plan content
  • The importance of knowing your audience
  • The value of hashtags
  • The benefits of engaging with industry experts
  • Why builders need to manage and engage with their Instagram community

Watch chapter one of the James Hardie and Futureflip Build Your Business series below. We have also created a social media cheat sheet which has tips for using Instagram to grow your business, check out our blog for more information.

Looking for consumer leads? Sign up to myHardies and connect with potential customers in your local area looking to build or renovate.

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